Learn fundamentals of consumer psychology

Internalize these frameworks to get better at selling

• Marketing Examples by Harry Dry (read The Kanye Story)
• Pre-2020 Alex Becker (watch the YouTube Ads Guide playlist)
• Gary Halbert, David Ogilvy (read the OG sales letters)

Learn direct response copywriting

“Nobody should be allowed to create general advertising until he has served his apprenticeship in direct-response.” -Ogilvy

Read these accounts and absorb the copywriting techniques:

• E-commerce marketers: Ecom marketers Twitter list
• Email / sales: Email / sales Twitter list
• Affiliate marketers: Aff Twitter list
• Twitter organic engagement farmers: Writers Twitter list
• Anatomy of a Hook

Stay ahead of the curve on current marketing tactics and business trends

• Alex Garcia’s newsletter (general marketing)
• Aazar Shad’s newsletter (paid growth)
• Exploding Topics newsletter (business / consumer trends)

Practice

• Try doing these: Affiliate marketing, TikTok UGC, Twitter/LinkedIn posting, Copywork, write a Newsletter, Dropshipping
• Be an active consumer of media and have a swipe file: Use email labels, have bookmark folders on all socials, make Chrome bookmark folders